Mads’ fishing passion started in specimen fishing for carp amongst other species. He quickly developed a passion for predator fishing for pike, perch and more recent years got into coastal seatrout fishing, and have been the leading trendsetter the past decade. He has travelled the world in search of big fish. Mads is the main innovator behind Savage Gear and his never-ending search for becoming a better angler and product designer, have driven Savage Gear tackle to became one of the most innovative brands in the world. He has won numerous international awards and keeps on developing new lures.