ABOUT US

PASSION DRIVES SAVAGE GEAR
The love for the modern lure fishing is the fuel that drives our passion and innovation that goes into every single product in the Savage Gear range! That past decade we have been fortunate enough to win your support and constantly growing crowd of anglers that use our products successfully! Every day we get reports and feedback from you and the amount of big fish caught with our gear and lures is incredibly motivating for us.  

SUPER REALISTIC LURES AND INNOVATION 
Innovation has always been part of the DNA at Savage Gear and creating realistic lures is something that top lure fishing brand Savage Without it, it would not be where it is today. Every year it expects to see the fruits of endless hours of working alongside its core suppliers. Together we have designed products that overcome problems anglers in the region encounter during everyday fishing. 

SAVAGE GEAR - PART OF A BIG FAMILY OF ANGLING BRANDS
Svendsen Sport A/S is a leading European supplier of Sports Fishing Tackle. With headquarter close to Copenhagen in Denmark we innovate, develop, market and sell products to a large number of countries in Europe, Asia, Australia, Americas through own sales companies and agents. Our most popular brands are Savage Gear, DAM, Prologic, Quick, Okuma, Scierra, Water Wolf, IMAX, Ron Thompsom, MadCat, Effzett. We are more than 180 employees with a sales exceeding 400 million DKK.