Arguably one of the most popular paddle tail shad lures on the market over the decades thanks to its amazing catch rate and ease of use – the Cannibal shad has an amazingly lively action on both the drop and the retrieve. It’s a hugely versatile lure that can catch perch, trout, pike, zander, catfish, cod and more. The colour range has been revamped, and thanks to our new injection technology, it now includes a wider palette of super-effective colours, that feature sparkle, glitter, and UV additions. The best just got better.

Deviate from the norm and get bites that no one else is getting with the versatile and super-effective sliding Deviator Swim. It swims with an incredible side shifting action on the retrieve and makes eye-catching side flashes on the twitch. A highly durable construction with thru wire can withstand anything you or brutal predator fish can throw at this lure, which is also long-casting, easy-to-fish and features a built-in rattle. It’s the ideal search lure for just about any predator fish out there.

Strong, lightweight and smooth, the SG4AG is a reel that offers performance as good as it looks. Constructed with a Carbon Reinforced Composite (CRC) body and rotor and benefitting from strong and lightweight aluminium components such as the spool and handle, the reel is made to be tough and last the test of time. It also features no less that 6+1 stainless steel ball bearings, including two high-quality Japanese ball bearings, and benefits from our proprietary DuraGrease that protects against corrosion and wear like nothing else on the market. Like all Savage Gear reels, the SG4AG was made with our own specific tooling and innovative ideas including a custom-made T-shaped line clip that is much easier to use than traditional ones, a non-slip spool design that eliminates the need to use mono as backing, and a sealed carbon drag system that offers the ultimate in fish-stopping power and smoothness. Nothing will look better on your Savage Gear SG4 rod than this beauty.

The Water Wolf cameras have sparked a revolution in understanding how fish behave and react to the bait and lures we present them with. Now, the Water Wolf cameras are better than ever – with a series of improvements that make the Water Wolf camera even more versatile. Waterproof down to 100 meter, which means it can be used for extreme deep-sea fishing. More shock resistant. Fitted with a 100% battery charge mark indicator. Adorned in a CamoTech Green Housing-colour. Use for trolling, casting, float or carp fishing. Uniquely designed and engineered in Denmark. Super Anti-wobling retrieve and up to 3.5 hours recording.

Drive big predator fish crazy with this slim-profile, paddle tail soft lure that carries a unique double-kicking, slight S-curve action. The Monster features inside paint, an air-filled rear body, and built-in glass rattles that help it stand out – not only on modern echo sounders, but also in the catch rate. It can be fished shallow, or deep with a jig head and stinger hook – either way, you’re ready to rock.

Based on a common minnow, with perfect crafted details and incredible kicking and rolling action.The profile and wide body, fits perfect for both ball and stand-up jig heads, rattle slot in the belly.Superb, scented injection colours, very effective on Perch, Zander, pike and most predator fish out there.

You’ve seen and heard everything about them on the Savage Gear Perch Academy YouTube series. You’ve seen the monster fish they are responsible for, and now you can revolutionise your own fishing game with these two sensational techniques. Open this tailored Signature Kit and enter a treasure trove of carefully curated fishing tackle that gives you everything you need to fish both Ned and Cheb style – the only thing we can’t help you with? How to control your excitement when you stand landing monster perch after monster perch during your next session. From rod butt to hook, Savage Gear is your secret weapon in the high-octane world of perch fishing.

A crazy creature bait that perfectly imitates a ragworm with a very lively action, attention-grabbing vibration, and unique movement. A rattle slot in the belly and weedless hook slot in the back make it perfect for weedless rigging and Carolina rigging. You can even change the action of the lure by removing the legs – or keep it as crazy at it comes straight from the packet. Scented and salted and with UV active colours, this is a winning lure for perch, bass, trout, and more.

There are several key parameters that make a topwater lure special and the Slap Walker has got them all, and then some. The most striking characteristic is the dimpled, golf ball-style surface of the lure, which has multiple benefits: it helps reduce drag in the air to improve castability, it helps boost reflection of light in more directions, and the dimples trap air that gets released as small bubbles when underwater. The flat face of the lure slaps the surface when fished walk-the-dog style or skipping style – this can be heard better by predators thanks to the lures very discreet rattling. An innovative lure that will catch you plenty of seabass, leerfish, bluefish, mahi mahi, barracuda and other topwater predators.

The Needle Tracker is designed to swim along the surface with its nose just out of the water – exactly like a real baby needlefish. This slightly submerged tracking across the surface attracts the attention of those predators that stalk the upper layers of the water. If the fish you’re seeking are in ‘no strike’ mode, then you can walk this lure creating more disturbance and get a reaction from them. This is a super easy-to-use and versatile lure that will become an essential when targeting sea bass, saddled bream, needlefish, lichias, mahi mahi, mackerel, and more.

Small but mighty, the Cast Hacker is made for serious saltwater game fishing. This tough and solid Thru Wired hard lure has been designed with a ‘small and compact’ philosophy – small enough to fool predators, but strong enough to deal with any challenge. With outstanding castability, you’ll be punching this lure up to 120 metres with ease – from the shore it can cover huge distances and search from the bottom to the surface, while in offshore fishing it can be cast into the feeding frenzy fish from great distance. The FS models have a vivid falling action that’s able to trigger strikes even from lazy fish and can be used with slower twitches – they also have amazing skipping action if they are retrieved fast with the rod high. The XS models have a very fast ‘dead fish’ fall, even longer casting ability and can be used with more aggressive twitching, even in severe weather conditions for active fish. The XS can reach deep spots fast, no matter how strong the current.This tungsten-tuned lure also features an internal rattle and is sure to become a must-have lure for inshore and offshore anglers alike.

The name says it all – this egi lure is one-of-a-kind that can achieve casting distances most squid anglers will have never experienced before. How have we done it? For start we removed the external lead weight traditionally used on egi lures and installed an internal tungsten weight that cooperates with our innovative Spring Cast system. It casts a mile and has a hypnotic swimming action once it hits the water with a sharp jerk response. There are two different sink versions available: the Normal Shallow (NS) that can help you fish effectively in depths between one and 10 metres, and the Normal Deep (ND) that is the perfect match for fishing depths between three and 15 metres. Whichever is right for you, the colour range has been specifically designed to trigger attacks from squid under any light conditions or moon phase, with added UV technology to make them highly visible to squid. Carrying our sharper-than-ever Savage custom needles and a knock-knock system that produces an attractive sound with each jerk, this unique lure could be the difference-maker for you.

It pops more, it walks more, and it casts like a missile – the all-new version of the Pop Walker is out of this world. The advanced geometry of the body ensures an excellent walking action and great stability at all times, while the high-quality finish and perfect details make the lure irresistible. While walking, the lure combines a popping noise at each turn with a subtle rattling – sounds that will ensure any nearby predators are aware of its presence. An excellent sea bass lure that will help you catch more fish, even when the fish are heavily pressured. A wide variety of sizes available to cover LRF and light game too.

A four-pack of the impressive Slender Scoop Shad in colours that work best in clear water conditions: Smelt, Green Silver, Roach and Motor Oil.

A flat profile shad with a truly captivating swimming action – this cute little goby can cause a lot of trouble. As it swims through the water, the Gobster shad creates huge turbulence and vibration to attract the attention of predators. It’s also super versatile – perfect for fishing on EWG weedless hooks, offset hooks, and can be easily mounted on jig heads too. The action and profile of this lure are unique, and it’s ideal for catching perch, pike, zander and just about any other predator fish out there.

We’ve designed this lizard with an anatomically correct profile and ultra-fine details that perfectly imitate a salamander in the wild. A great choice for a Texas rig, Carolina rig, trailer for skirted jigs and even flipping, the Savage Gear 3D Lizard is a versatile bass-catching tool that excels in diverse conditions. Scent infusion helps trigger feeding and aggression.

The Savage Gear 4D Craw has been redesigned with an ultra-realistic profile making it deadly in any environment. Scent infused for greater attraction and bite retention, the 4D craw offers the ultimate crawfish imitation for a variety of applications.

Salt and scent infused, the Armor Tube Worm finally solves the problem with wacky rigging stick worms. No more one fish baits, or baits flying off on a cast after a fish or two. We have placed an armor mesh patch just for wacky rigging.

The flagship model of the famous Savage Gear belly boat range – this baby is ready for action, just like you are. While Float Plus-ready, the boat can also be fitted with a more traditional electric trolling engine – the bumper features a gap specifically to help you properly glue on a motor mount. The unique structure of the bow means that the centre of gravity is more balance after placing an engine there – this greatly improves the boats overall balance and steering. The new design of this belly boat is 10cm longer than the previous iteration, further increasing buoyancy and balance, while the drop stitch seat features EVA padding to give exceptional sitting comfort. The bags are waterproof, sturdy and very stable and there is also a waterproof bag in the front of the bow. Customisation is key with this belly boat – all the tube ends are empty so you can easily equip your desired accessories such as fish finders or rod supports with glue-on pads. Supplied with an easy-to-use hand pump and pressure clock, so you can always be sure it is inflated to the optimum pressure. This is the perfect vessel for the true belly boat specialist – primed for electric engines and other accessories – this is the king of belly boats with no rivals on the market.

When you see the slender body profile of this shad subtly rolling and kicking on the fall and retrieve with help from its scoop paddle tail, it will be hard to believe that it’s not a real smelt. The finely crafted details of this lure work in tandem with the removable rattle in the tail that sends out an enticing clicking sound to nearby predators. It is the ideal lure for moving water such as rivers or streams, or if you simply want to dive deeper than with a regular paddle tail. It’s particularly effective for zander, but will catch just about any predator fish out there. Try it to believe it!

When the weather takes one of its unpredictable turns, you need high quality clothing that you can rely on to keep you outdoors and keep you fishing. Enter the SG2 Hybrid jacket – a two-layer, waterproof and breathable outer layer that’s packed with features and smart design innovations so good, you’ll forget you’re wearing it.The jacket is waterproof and breathable thanks to a durable nylon Taslon construction and PU coating, complete with DWR finish. We designed the SG2 to have plenty of fishing features, like soft stretch fabric cuffs with Velcro adjustment, large chest pockets, spacious sleeves for casting, waterproof zippers, a fleece-lined collar, and a structured peak on the hood. However, we packaged all these features into a stylish design that looks just at home on the bank, as it does on a hike in the mountains, or walking even around town. It’s a jacket for all occasions.

Based on a scan of a real trout, this lure is incredibly lifelike with amazing details. the pulse tail delivers a subtle yet ultra-realistic action at slow, medium and high speeds. The tail also features a slot for glass rattle and scent to be inserted. Created with our game-changing Line Thru design, this lure will slide up the trace away from the shredding teeth of the pike. It also means the fish cannot use the weight of the big lure to throw the hook.

WPMP LURE CARRYALL KIT 9PCS You’ll wonder how you ever coped without these waterproof, multipurpose lure carry- alls, made from super-durable EVA material. Featuring oversized double-headed zippers for practical use and a detachable shoulder carry strap, these are great for storing and transporting your lures in tackle boxes and bags. Also featuring an inside lure holder rail and mesh pocket in the lid for documents and leader spools. The perfect lure angler carryall. 1x WPMP LURE CARRYALL XL 48X36X28CM 50L with the following bags inside:

This unique, long-casting hard lure is based on a 3D scan of a real roach and features an amazingly realistic action, with subtle tail pulsing and straight-line swimming both on slow and fast retrieves. The lure also sends out a distinctive sound that triggers hard strikes from big predators. With perfect balance on the fall combined with that pulsing tail, it’s the perfect search lure

Heavy cotton/polyester sweat ideal for everyday use and for fishing.

The magnetic long cast system with a sliding iron core makes it super easy to cast this lure far and with precision accuracry. It also features a built-in tubular rattle chamber, that sends out a very characteristic sound. On a steady retrieve, the lure wobbles and kicks wildly, yet still runs straight even in strong current. The lure mimics a small prey fish and the incredible Photo Print details tease the predator fish into striking hard with no hesitation. The lure suspends on longer spin stops and is often hit on the pause. Ideal for catching perch, pike, trout, asp, bass and salmon.

Cool new 3D wave and water print for this comfortable sun protecting T-shirt.

Floating Multipurpose fishing vest, loaded to pockets and features for the modern lure angler!

The action on this lure is like nothing else out there. On a steady retrieve it wobbles and kicks in the most enticing manner and runs straight even in strong current. When you twitch it, the lure flits from side to side in an irregular way, flawlessly imitating a small prey fish. It also suspends perfectly on longer spin-stops and many of the strikes come on this pause. This action, combined with the incredible Photo Print details and a built-in tubular rattle chamber, ensure that predator fish strike it hard with no hesitation. It’s also a dream to cast thanks to its magnetic long-cast system and sliding iron core – you’ll be hitting precise spots at distance with ease. A great lure for perch, pike, trout, asp, bass and salmon.

Add an extra dimension to your fishing with these stand-up rattling jig heads that feature built-in stainless steel rattle chambers for added attraction. The jig heads send out a clear and loud sound through the water with the slightest jig or any contact with the bottom and call in curious predators such as cod, pollack and coalfish from miles around. As well as offering the added attraction power of sound, these jig heads are built to perform with needle pinch soft lure body holders and super-sharp carbon steel hooks – they fish perfectly with our Cannibal and Herring shads. Designed to give you the edge when the fishing gets tough.

The iconic Real Eel lure, now in amazing 4D colors with Lamprey skin print and added strike triggering scent. The lure swims with a big lively curl tail kicking action – both on steady retrieve and the drop, tricking brutal attacks from predator fish.

Based on a 3D Scan of a real crayfish this lure has almost too-good-to-be-true details and enticing micro movements on its legs and antennas. A rattle slot in the head with removeable glass rattle adds extra sound attraction. Simply a great lure for dropshot and small jig heads.

Make sure you keep stocked up with tails for one of our most realistic baitfish imitation soft lures, the Savage Minnow. Both 8cm and 10cm sizes are available as well as a range of six different proven fish-catching colours. The Savage Minnow has a unique rise and stand-up jig head that ensures a perfect action – the lure comes up on the retrieve and stands up when resting on the bottom. The Pro Peg body holder makes it possible to peg the body to the head with a toothpick, creating a very simple and secure hold. The soft PVC body comes pre-rigged with a glass rattle to give the lure an extra enticing sound.

Soft cotton/polyester sweat, for fishing and leisure

A great example of the way we built these reels from scratch with nothing “off the shelf”, the SG8 is a feature-packed monster constructed with a strong, stiff and lightweight Carbon Reinforced Composite (CRC) body and rotor. Excellent and long-lasting performance is guaranteed thanks to a sealed Friction Control drag system that uses carbon fibre washers, which deliver unrivalled stiffness, smoothness and fish-stopping power. An impressive 10+1 stainless steel ball bearings (including two Japanese ball bearings) ensure reliable performance even under heavy use. It also has many characteristics that make it a pleasure to use, such a T-shaped line grip, non-slip spool eliminating the need to use mono backing and an ergonomic EVA handle. All the innovative thinking you’ve come to expect from Savage Gear has been poured into this reel – it will quickly become an extension of you.