The magnetic long cast system, with a sliding iron core, makes far and precise casting super easy. Built in tubular rattle chamber, that sends out a very characteristic sound. On steady retrieve, the lure wobbles and kicks super provoking and runs straight even in stronger current. The lure mimics perfectly a small prey fish and the incredible photo print details make the predator fish strike hard and with no hesitation. The lures suspend on longer spin stops and are often hit hard on the Pause. Great lure for Perch, Pike, trout, Asp, Bass and salmon.

Cool new 3D wave and water print for this comfortable sun protecting T-shirt.

Floating Multipurpose fishing vest, loaded to pockets and features for the modern lure angler!

GRAVITY TWITCH MR The action on this lure is like nothing else out there. On a steady retrieve it wobbles and kicks in the most enticing manner and runs straight even in strong current. When you twitch it, the lure flits from side to side in an irregular way, flawlessly imitating a small prey fish. It also suspends perfectly on longer spin-stops and many of the strikes come on this pause. This action, combined with the incredible Photo Print details and a built-in tubular rattle chamber, ensure that predator fish strike it hard with no hesitation. It’s also a dream to cast thanks to its magnetic long-cast system and sliding iron core – you’ll be hitting precise spots at distance with ease. A great lure for perch, pike, trout, asp, bass and salmon.

Add an extra dimension to your fishing with these stand-up rattling jig heads that feature built-in stainless steel rattle chambers for added attraction. The jig heads send out a clear and loud sound through the water with the slightest jig or any contact with the bottom and call in curious predators such as cod, pollack and coalfish from miles around. As well as offering the added attraction power of sound, these jig heads are built to perform with needle pinch soft lure body holders and super-sharp carbon steel hooks – they fish perfectly with our Cannibal and Herring shads. Designed to give you the edge when the fishing gets tough.

The iconic Real Eel lure, now in amazing 4D colors with Lamprey skin print and added strike triggering scent. The lure swims with a big lively curl tail kicking action – both on steady retrieve and the drop, tricking brutal attacks from predator fish.

Based on a 3D Scan of a real crayfish this lure has almost too-good-to-be-true details and enticing micro movements on its legs and antennas. A rattle slot in the head with removeable glass rattle adds extra sound attraction. Simply a great lure for dropshot and small jig heads

Make sure you keep stocked up with tails for one of our most realistic baitfish imitation soft lures, the Savage Minnow. Both 8cm and 10cm sizes are available as well as a range of six different proven fish-catching colours. The Savage Minnow has a unique rise and stand-up jig head that ensures a perfect action – the lure comes up on the retrieve and stands up when resting on the bottom. The Pro Peg body holder makes it possible to peg the body to the head with a toothpick, creating a very simple and secure hold. The soft PVC body comes pre-rigged with a glass rattle to give the lure an extra enticing sound.

Soft cotton/polyester sweat, for fishing and leisure