Cool new 3D wave and water print for this comfortable sun protecting T-shirt.

Floating Multipurpose fishing vest, loaded to pockets and features for the modern lure angler!

Add an extra dimension to your fishing with these stand-up rattling jig heads that feature built-in stainless steel rattle chambers for added attraction. The jig heads send out a clear and loud sound through the water with the slightest jig or any contact with the bottom and call in curious predators such as cod, pollack and coalfish from miles around. As well as offering the added attraction power of sound, these jig heads are built to perform with needle pinch soft lure body holders and super-sharp carbon steel hooks – they fish perfectly with our Cannibal and Herring shads. Designed to give you the edge when the fishing gets tough.

The iconic Real Eel lure, now in amazing 4D colors with Lamprey skin print and added strike triggering scent. The lure swims with a big lively curl tail kicking action – both on steady retrieve and the drop, tricking brutal attacks from predator fish.

Based on a 3D Scan of a real crayfish this lure has almost too-good-to-be-true details and enticing micro movements on its legs and antennas. A rattle slot in the head with removeable glass rattle adds extra sound attraction. Simply a great lure for dropshot and small jig heads

Make sure you keep stocked up with tails for one of our most realistic baitfish imitation soft lures, the Savage Minnow. Both 8cm and 10cm sizes are available as well as a range of six different proven fish-catching colours. The Savage Minnow has a unique rise and stand-up jig head that ensures a perfect action – the lure comes up on the retrieve and stands up when resting on the bottom. The Pro Peg body holder makes it possible to peg the body to the head with a toothpick, creating a very simple and secure hold. The soft PVC body comes pre-rigged with a glass rattle to give the lure an extra enticing sound.

Soft cotton/polyester sweat, for fishing and leisure

With a lively kicking action on both the drop and the retrieve, this super realistic sandeel imitation will fool even the wariest of predator fish. The unique jig head ensures a perfect rolling action and that the lure will come up on retrieve. The Pro Peg body holder makes it possible to peg the body to the head with a toothpick, creating a very simple and secure hold. The soft PVC body comes pre-rigged with an internal glass rattle that gives off a provoking sound to any nearby hunting fish. This weedless version of the lure features a strong click-on connection for the interchangeable EWG hook.

Designed to stay tough fish after fish, the Da’Bush features a strong stainless steel frame with closed snap eye, ideal for adding traces and quick change. A ring on the belly also allows you to add extra weight if required. The blades will explode into an enticing helicopter movement on the drop as soon as the lure hits the water, while the silicone and tinsel skirts go great together with the alluring curl tail silicone trailer. Supplied with a removeable stinger hook.

The Needle Jig is the perfect metal imitation of a needlefish. The long, slim body will cast a mile and has very little resistance in the water. The geometric profile makes the lure shimmer and flash on the fall, sliding and rolling away from the retrieve line. This sends out flashes and vibrations in a very erratic movement pattern. The body has a built-in steel rattle that sends out a loud click sound when jigging, helping to attract predator fish from distance. The Needle Jig has a hybrid action and can used equally effectively for vertical jigging, shore jigging, cast jigging and slow jigging.

This is no ordinary jig head. Featuring a unique rise and stand-up design, it will ensure perfect action for your lure, making it come up on the retrieve and stand-up when resting on the bottom. It also features our Pro Peg body holder that makes it possible to peg the body of the lure to the jig head with a toothpick, creating a simple and secure hold. Also includes a strong, click-on connection for the interchangeable EWG hook.

Heavy cotton/polyester sweat ideal for everyday use and for fishing.

Perfectly balanced rods made for distance and precision casting with lures from the shore. Featruring fast taper Toray carbon blanks incorporating the new T1100G fibres, Fuji’s top-of-the-line Torzite titanium frame guides and Fuji reel seats, these rods provide smooth, effortless casting and extremely comfortable handling. Thousands of hours of testing and casting lures from the shore in various conditions have gone into the development of these rods – they offer peak performance with hard lures, soft lures and metal lures, all while delivering incredible balance and feel.