SLAP WALKER There are several key parameters that make a topwater lure special and the Slap Walker has got them all, and then some. The most striking characteristic is the dimpled, golf ball-style surface of the lure, which has multiple benefits: it helps reduce drag in the air to improve castability, it helps boost reflection of light in more directions, and the dimples trap air that gets released as small bubbles when underwater. The flat face of the lure slaps the surface when fished walk-the-dog style or skipping style – this can be heard better by predators thanks to the lures very discreet rattling. An innovative lure that will catch you plenty of seabass, leerfish, bluefish, mahi mahi, barracuda and other topwater predators.

The Needle Tracker is designed to swim along the surface with its nose just out of the water – exactly like a real baby needlefish. This slightly submerged tracking across the surface attracts the attention of those predators that stalk the upper layers of the water. If the fish you’re seeking are in ‘no strike’ mode, then you can walk this lure creating more disturbance and get a reaction from them. This is a super easy-to-use and versatile lure that will become an essential when targeting sea bass, saddled bream, needlefish, lichias, mahi mahi, mackerel, and more.

It pops more, it walks more, and it casts like a missile – the all-new version of the Pop Walker is out of this world. The advanced geometry of the body ensures an excellent walking action and great stability at all times, while the high-quality finish and perfect details make the lure irresistible. While walking, the lure combines a popping noise at each turn with a subtle rattling – sounds that will ensure any nearby predators are aware of its presence. An excellent sea bass lure that will help you catch more fish, even when the fish are heavily pressured. A wide variety of sizes available to cover LRF and light game too.

A four-pack of the impressive Slender Scoop Shad in colors that work best in dark or murky water conditions: Green Yellow, Lemon Back, Pink Pearl Silver and White Pearl Silver

A flat profile shad with a truly captivating swimming action – this cute little goby can cause a lot of trouble. As it swims through the water, the Gobster shad creates huge turbulence and vibration to attract the attention of predators. It’s also super versatile – perfect for fishing on EWG weedless hooks, offset hooks, and can be easily mounted on jig heads too. The action and profile of this lure are unique, and it’s ideal for catching perch, pike, zander and just about any other predator fish out there.

3D LIZARD We’ve designed this lizard with an anatomically correct profile and ultra-fine details that perfectly imitate a salamander in the wild. A great choice for a Texas rig, Carolina rig, trailer for skirted jigs and even flipping, the Savage Gear 3D Lizard is a versatile bass-catching tool that excels in diverse conditions. Scent infusion helps trigger feeding and aggression.

4D CRAW The Savage Gear 4D Craw has been redesigned with an ultra-realistic profile making it deadly in any environment. Scent infused for greater attraction and bite retention, the 4D craw offers the ultimate crawfish imitation for a variety of applications.

3D ARMOR TUBE Salt and scent infused, the Armor Tube Worm finally solves the problem with wacky rigging stick worms. No more one fish baits, or baits flying off on a cast after a fish or two. We have placed an armor mesh patch just for wacky rigging.

BELLY BOAT PRO-MOTOR 180 The flagship model of the famous Savage Gear belly boat range – this baby is ready for action, just like you are. While Float Plus-ready, the boat can also be fitted with a more traditional electric trolling engine – the bumper features a gap specifically to help you properly glue on a motor mount. The unique structure of the bow means that the centre of gravity is more balance after placing an engine there – this greatly improves the boats overall balance and steering. The new design of this belly boat is 10cm longer than the previous iteration, further increasing buoyancy and balance, while the drop stitch seat features EVA padding to give exceptional sitting comfort. The bags are waterproof, sturdy and very stable and there is also a waterproof bag in the front of the bow. Customisation is key with this belly boat – all the tube ends are empty so you can easily equip your desired accessories such as fish finders or rod supports with glue-on pads. Supplied with an easy-to-use hand pump and pressure clock, so you can always be sure it is inflated to the optimum pressure. This is the perfect vessel for the true belly boat specialist – primed for electric engines and other accessories – this is the king of belly boats with no rivals on the market.

SLENDER SCOOP SHAD When you see the slender body profile of this shad subtly rolling and kicking on the fall and retrieve with help from its scoop paddle tail, it will be hard to believe that it’s not a real smelt. The finely crafted details of this lure work in tandem with the removable rattle in the tail that sends out an enticing clicking sound to nearby predators. It is the ideal lure for moving water such as rivers or streams, or if you simply want to dive deeper than with a regular paddle tail. It’s particularly effective for zander, but will catch just about any predator fish out there. Try it to believe it!

When the weather takes one of its unpredictable turns, you need high quality clothing that you can rely on to keep you outdoors and keep you fishing. Enter the SG2 Hybrid jacket – a two-layer, waterproof and breathable outer layer that’s packed with features and smart design innovations so good, you’ll forget you’re wearing it.The jacket is waterproof and breathable thanks to a durable nylon Taslon construction and PU coating, complete with DWR finish. We designed the SG2 to have plenty of fishing features, like soft stretch fabric cuffs with Velcro adjustment, large chest pockets, spacious sleeves for casting, waterproof zippers, a fleece-lined collar, and a structured peak on the hood. However, we packaged all these features into a stylish design that looks just at home on the bank, as it does on a hike in the mountains, or walking even around town. It’s a jacket for all occasions.

Based on the scan of a real Trout, with super realistic details! The Pulse tail delivers a subtle ultra-realistic action at both slow, medium and high speed. The tail has a slot for glass rattle and scent. Designed with our Brilliant Line thru design, the lure will slide up the trace away from the shredding teeth and the Pike cannot use the weight of the big lure to throw the hook.

WPMP LURE CARRYALL KIT 9PCS You’ll wonder how you ever coped without these waterproof, multipurpose lure carry- alls, made from super-durable EVA material. Featuring oversized double-headed zippers for practical use and a detachable shoulder carry strap, these are great for storing and transporting your lures in tackle boxes and bags. Also featuring an inside lure holder rail and mesh pocket in the lid for documents and leader spools. The perfect lure angler carryall. 1x WPMP LURE CARRYALL XL 48X36X28CM 50L with the following bags inside:

This unique, long-casting hard lure is based on a 3D scan of a real roach and features an amazingly realistic action, with subtle tail pulsing and straight-line swimming both on slow and fast retrieves. The lure also sends out a distinctive sound that triggers hard strikes from big predators. With perfect balance on the fall combined with that pulsing tail, it’s the perfect search lure.

Heavy cotton/polyester sweat ideal for everyday use and for fishing.

The magnetic long cast system with a sliding iron core makes it super easy to cast this lure far and with precision accuracry. It also features a built-in tubular rattle chamber, that sends out a very characteristic sound. On a steady retrieve, the lure wobbles and kicks wildly, yet still runs straight even in strong current. The lure mimics a small prey fish and the incredible Photo Print details tease the predator fish into striking hard with no hesitation. The lure suspends on longer spin stops and is often hit on the pause. Ideal for catching perch, pike, trout, asp, bass and salmon.

Cool new 3D wave and water print for this comfortable sun protecting T-shirt.

Floating Multipurpose fishing vest, loaded to pockets and features for the modern lure angler!

GRAVITY TWITCH MR The action on this lure is like nothing else out there. On a steady retrieve it wobbles and kicks in the most enticing manner and runs straight even in strong current. When you twitch it, the lure flits from side to side in an irregular way, flawlessly imitating a small prey fish. It also suspends perfectly on longer spin-stops and many of the strikes come on this pause. This action, combined with the incredible Photo Print details and a built-in tubular rattle chamber, ensure that predator fish strike it hard with no hesitation. It’s also a dream to cast thanks to its magnetic long-cast system and sliding iron core – you’ll be hitting precise spots at distance with ease. A great lure for perch, pike, trout, asp, bass and salmon.

Add an extra dimension to your fishing with these stand-up rattling jig heads that feature built-in stainless steel rattle chambers for added attraction. The jig heads send out a clear and loud sound through the water with the slightest jig or any contact with the bottom and call in curious predators such as cod, pollack and coalfish from miles around. As well as offering the added attraction power of sound, these jig heads are built to perform with needle pinch soft lure body holders and super-sharp carbon steel hooks – they fish perfectly with our Cannibal and Herring shads. Designed to give you the edge when the fishing gets tough.

The iconic Real Eel lure, now in amazing 4D colors with Lamprey skin print and added strike triggering scent. The lure swims with a big lively curl tail kicking action – both on steady retrieve and the drop, tricking brutal attacks from predator fish.

Based on a 3D Scan of a real crayfish this lure has almost too-good-to-be-true details and enticing micro movements on its legs and antennas. A rattle slot in the head with removeable glass rattle adds extra sound attraction. Simply a great lure for dropshot and small jig heads

Make sure you keep stocked up with tails for one of our most realistic baitfish imitation soft lures, the Savage Minnow. Both 8cm and 10cm sizes are available as well as a range of six different proven fish-catching colours. The Savage Minnow has a unique rise and stand-up jig head that ensures a perfect action – the lure comes up on the retrieve and stands up when resting on the bottom. The Pro Peg body holder makes it possible to peg the body to the head with a toothpick, creating a very simple and secure hold. The soft PVC body comes pre-rigged with a glass rattle to give the lure an extra enticing sound.

Soft cotton/polyester sweat, for fishing and leisure

SG8 A great example of the way we built these reels from scratch with nothing “off the shelf”, the SG8 is a feature-packed monster constructed with a strong, stiff and lightweight Carbon Reinforced Composite (CRC) body and rotor. Excellent and long-lasting performance is guaranteed thanks to a sealed Friction Control drag system that uses carbon fibre washers, which deliver unrivalled stiffness, smoothness and fish-stopping power. An impressive 10+1 stainless steel ball bearings (including two Japanese ball bearings) ensure reliable performance even under heavy use. It also has many characteristics that make it a pleasure to use, such a T-shaped line grip, non-slip spool eliminating the need to use mono backing and an ergonomic EVA handle. All the innovative thinking you’ve come to expect from Savage Gear has been poured into this reel – it will quickly become an extension of you.